Pillow Talk

WELLLLLL want one of these...

New year, new start.

After a much needed break I came back to Uni souped up and ready to go, the course has changed a bit  and we are now able to choose our own modules. I've chosen Advertising and branding in the hope that after having done absolutely NOTHING to do with Advertising and Branding at school, this will help me for later on in life.

We got thrown in straight away with workshops on Marketing strategies. We were given  made up clents as practice in the morning ours was the DJCAD's Cantina, we listed the overall  pros and cons and transferred them onto a perception map (one of the tools we learned in the lecture the day before) and presented our pitch.

The second exercise was very similar but this time for a REAL client, a University graduate named Joanna Montgomery and her company "Little Riot". We were asked to create a marketing strategy for her product "Pillow Talk", something which certainly pushed my buttons but wasn't necessarily everyones cup of coffee. Our group came up with the idea for Jo to collaborate with hospitals to benefit lone children unable to spend the night with a parent, we suggested that hospitals could provide the product via a rental system in which the child would feel more comfortable and the parents would have peace of mind. The profit recieved through this service could then be used to improve facilities within the hospitals and give "Little Riot" a good reputation and this was our group pitch.

Overall my first experience of Marketing and Branding was very insightful and I'm already challenging some of the ways in which companys try to entice me into buying their product, I also understand that its not all about the product but the way other people percieve the product and other products around it and how in turn pushing advertising in a particular area rather than lots of different areas can recieve maximum impact and increase sales.